US new vehicle sales have returned to a 17 million annualized rate for the first time since 2019, as prices ease 5% from peak levels and dealer incentives reach their highest point in three years.
Price Relief
The average new car transaction price has dropped to $46,200 from the 2024 peak of $48,700. Dealer incentives now average $3,200 per vehicle, up from just $1,100 two years ago.
Top Sellers
Pickup trucks and SUVs continue to dominate, but small crossovers are the fastest-growing segment as younger buyers seek affordable options.
- 17 million annual sales rate
- Average price: $46,200 (down 5%)
- Dealer incentives: $3,200 average
- Small crossovers fastest-growing segment
