Rivian has unveiled the R3 compact electric SUV at $35,000, directly targeting the Tesla Model Y with superior interior quality, longer range, and Rivian's adventure-ready design language.

Specs

The R3 offers 340 miles of range, 0-60 in 5.0 seconds, and standard all-wheel drive. The interior features sustainable materials and Rivian's praised infotainment system with built-in adventure route planning.

Production

Built at Rivian's new Georgia plant, the R3 has already accumulated 150,000 pre-orders in just 48 hours since the reveal.