Rivian has confirmed that pre-orders for its R2 midsize electric SUV have surpassed 200,000 units as the company prepares to begin production at its new Georgia factory in Q3 2026, with a starting price of $45,000.
What We Know About the R2
The R2 slots below Rivian's R1 lineup and targets the high-volume midsize SUV market dominated by the Toyota RAV4 and Honda CR-V.
- Standard range: 300 miles; Performance trim: 260 miles with dual-motor AWD
- Smaller footprint than R1S but maintains Rivian's adventure-ready design language
- Camp mode, gear tunnel storage, and integrated air compressor included across all trims
- Over-the-air update architecture based on Rivian's proven software platform
Financial Significance
The R2 is critical to Rivian's path to profitability. At $45,000, it addresses a price point that captures the largest segment of the American new car market. Wall Street analysts estimate Rivian needs to deliver 100,000 R2 units annually to reach positive gross margins.
