Automakers are offering aggressive Memorial Day incentives to clear inventory ahead of new model year arrivals, with electric vehicles seeing the deepest discounts as manufacturers compete for market share.
Top Deals by Category
Our editors have compiled the standout offers available through Memorial Day weekend.
- EVs: Chevrolet Equinox EV — $5,000 off MSRP plus 0% APR for 60 months; Hyundai Ioniq 5 — $4,500 cash back
- Trucks: Ford F-150 — $7,000 off MSRP on 2025 models; RAM 1500 — 0% APR for 72 months plus $2,000 bonus
- SUVs: Toyota RAV4 Hybrid — $2,500 cash back (rare); Kia Sportage — $4,000 off and 1.9% APR
- Luxury: BMW i4 — $10,000 off MSRP on 2025 inventory; Genesis GV70 — $6,000 cash back
Buying Tips
Experts recommend targeting 2025 model year vehicles as dealers are motivated to clear them before 2026 models arrive. Combining manufacturer incentives with dealer-level discounts and available tax credits on EVs can yield effective discounts of $15,000 or more on some electric models.
